“I’m stolica syberii” is an introduction enough to make an uninformed imagination go crazy, producing enough frosty and grizzly pictures to fulfill a Discovery Channel section. I’m Siberian, a job created by proud locals across Siberia, has created a self-identifying brand and interactive campaign to form perceptions of Siberia and change them into something characterized: a fresh and exciting outlook into a mostly undiscovered place on the world.
Director Eugene Starstenko along with the passionate team supporting him hope to shape and recontextualise misconceptions and general misunderstandings surrounding the cultural capital of Siberia, one white and blue t-shirt at a time.
The I’m Siberian campaign specifically aims to promote the area’s profile overseas through an array of trendy products donning trademark frosty colors as well as the logo I’m Siberian
The ambitious initiative expects to counter a lack of cultural understanding of one of the world’s most vast but comparatively clean spots on the world, and a location the majority of those involved I’m Siberian telephone home.
The project connects voices getting involved in an upsurge in Siberian self-identity and pride which can be understood throughout the region. The I’m Siberian motion is a bleak comparison to the myths surrounding Siberia, often considered a pit to get raw resources emptiness of any culture and expression.
I am Siberian has created a social phenomenon far, far away from the frosty and miserable pictures of Russian lifestyle therefore frequently associated with Siberia.
Director Starstenko notes the effort is unattached to some political or separationist moves within Siberia, and is entirely void of any spiritual or political undercurrents. I am Siberian is a effort embodying pride and self-identification into the frosty area of Siberia, with no affiliation to revolutionary parties working within Russia.
I am Siberian is about fostering new ideas along with a growing youth culture, translating them to the rest of the world through comedy, diversity and a feeling of community. The brand celebrates everything Siberian from bears, vast space, ice hockey, forests, snow… and snow.
The online job has a range of I’m Siberian product promoting affiliation to the region and changing Siberia into somewhere to observe, identify with and show to the rest of the world with pride.
The touch blue and white I’m Siberian t-shirts gained attention on Facebook through posted photographs and formed an instantaneous online after.
The brand’s product range has expanded from t-shirts, to bag stickers, passport covers, iPhone cases and even frozen t-shirts, each on the I’m Siberian site.
I am Siberian is focused on keeping the project open and interactive – it was handcrafted for enthusiastic Siberians and continues to involve them.
Featured in hip, cult book The Village, I’m Siberian was credited to leading a new emerging dynamic in Russia, disregarding the’cultural cringe’ enclosing Russia’s capitals which is stifling growth in provinces.
The campaign expects to eventually become the voice of an emerging voice over the worldwide community, as Siberia expands its worldwide foundation. The Altai area has seen a 12 percent rise in employment, representing 10,000 new employees in the workforce.
The campaign also expects to find an increase in the amount of people through areas such as the volcanoes of Kamchatka peninsula from the east, to the freshwater Lake Baikal from the south of Siberia.