Here’s to 2018 being the year for taking your small business and personal life to their greatest level. The need for people to connect and exchange goods and services has been among civilization’s ongoing themes. The need for folks to get online and look for real estate information will increase exponentially. The big question is not the way technology will progress the actual estate business, but rather how are you going to use it.
2018 poses several challenges for the real estate industry and its irrevocable relationship with the world wide web. How are you positioned to market your share of targeted Acqualina Miami real estate leads and marketing potential of the internet? Are you buying older traditional training techniques of sending out postcards, fancy list presentation displays along with a clever tagline? You already know that marketing to your sphere of influence and past customers is vital. But what other company systems have you employed for seller or buyer leads?
Now is the time to take action.
Search engine optimization and online lead generation is a competitive match, and it’s growing more competitive daily. You have read the posts, watched it on the news and see all of the media releases. No longer old conventional training, old school marketing or thoughts. Major corporations are dumping money into their internet business in order to compete in the society we live in.
As I’ve stated before, you are still able to make a very successful online real estate lead-generation enterprise. However, these days are numbered.
The Web is large, but it is a finite resource. Well, more accurately explained, cyberspace is infinite, but people will only dig so deep. Real estate Web sites that capture the best spots in the search engines have been offering high-quality prospects and enormous lists of interested sellers and buyers. But, as more and more big-brand companies compete and work out how to catch high ranking search engine positions, they will gradually but surely elbow out the small guy. It’s the nature of an industry to become”open” to early adopters in the start and then slowly close to just those that could afford the great expense of money and time needed to stay competitive.
If you want to stay competitive in the period ahead, you will have to grab a piece of the Internet activity, and now’s the time to establish your foothold. You CAN still make a successful real estate online lead-generating business. You CAN still get top spots in search engines. It’s not too late, but I guarantee if you wait, it soon will be.
More and more, I receive calls from companies selling real estate leads. They notice I’m everywhere online. My sites rank quite high organically for specific real estate search terms and CPC.
I just got a call from a company selling property leads. As published in my book, Internet Real Estate Agent: A Guide To Dominating Internet Real Estate Leads and Marketing, there are particular questions you need to request to prevent wasting money and time. After going back and forth together with the expert sales rep., I was able to hone down the basics of how the app operates.
Here is how their guide program works:
1. Someone is watching tv, listening to the radio or sees a banner ad online. The add is asking the person to call a phone number to learn about a property tax advantage and commission rebate back to them whenever they buy or sell the property.
2. Pay $600 per month for a zip code.
3. Pay 19 percent referral fee at closing (this gets split between the”lead company” and the client at closing).
4. Here are the kicker….the leads are awarded to 7 other agents as well.
These property sales lead business model isn’t new and many companies have a slight variation for this. Personally, I would never buy leads from this business model. I would rather create my own exclusive guide systems.
Here is some of the drawbacks with the real estate guide company model you’re being sold.
1. Leads coming from TV, Print, radio or the internet that rely upon some form of incentive provide are typically quite low quality prospects. Among the incentive offers is a”commission rebate program”.
2. Why pay a monthly fee so that you may compete for the lead? Why don’t you acquire EXCLUSIVE leads which aren’t incentive leads. You can not do every lead program on earth, so pick and chose the best way to spend your money and time.
3. I have a hard time paying a referral fee to someone when I’m competing with other brokers, given a low excellent lead and there’s no personal relationship. That’s not a referral, but it’s a lead. No connection, no background and no commitment from the possible customer to use me. I enjoy paying referral fees to agents that have personal relationships with their actual customers. While I get a referral call from another agent, they know the individual being referred to me personally and I get the client. That’s a true referral and qualifies for this big referral fee.